See my article on Mat Kearny and his amazing Pandora spin count). (Other genre’s easy listening does well, too. The song titles are perfectly descriptive “Causeway Coastline,” “Stargazing” and “Blue Ice,” all evoke picturesque musical storytelling. Her non-holiday recordings are typically new age songs marked by melody, focused on the arrangement, and multi-sectional. Outside of Christmas time, Michele’s spins are in the 300–400,000 over almost any 7-day period. McLaughlin also fares well in the offseason. For an independent musician that’s what you hope for,” Michele said. “I’m so grateful people are listening and sharing it. Recognized or not, Michele now has 890 million spins at Pandora, putting her about 10 months from the exclusive 1 billion club. Christmas is good to Brian, too Brian reached the top 100 artists spinning on Pandora’s Christmas station, not far behind Jon Bon Jovi and the The Brian Setzer Orchestra’s voluminous catalog of Christmas music released on indie label Surfdog Records. But have you heard of Brian Crain? He’s another pianist who self-releases his music.
The top men are familiar, too, among them Josh Groban, Jim Brickman, Keith Urban, Steven Curtis Chapman, Michael Bolton, and Chris Tomlin. Nearly all have signed to a major label and are household names. Consider whose Christmas music also performed well right now: Jackie Evancho, Sarah McLachlan, Ellie Goulding, Sia, Gwen Stefani, Celtic Woman, Sara Bareilles, Regina Spektor, Colbie Caillat, Grace Potter, Faith Hill, Enya, and Jo Dee Messina. Her combined catalog of regular and holiday music put her on the cusp of Pandora’s top 100 artists last week. In some cases, an independent artist in the vein of McLachlan has nearly as many, or in some cases more, spins than well-known names. Michele McLaughlin has 868 million spins on Pandora
Sales of CDs and digital downloads are her second and third-best sources of revenue from her recorded music. This year’s Christmas bump sent Michele’s total spin count - both holiday and non-holiday music - to 11 million in the week ended Christmas day. “ Royalties from Pandora are my main source of income ,” said Michele, whose home page prominently displays a link to her Pandora page. At the standard royalty rate an independent artist, one who owns their masters and self-releases the music, is halfway to buying a nice car with just a couple of weeks of December royalties. Independent artists can reach weekly spins of two million to six million spins in late December. To borrow a phrase from Andy Williams, it’s the most wonderful time of the year for (some) royalty checks.
She keeps close track her recordings’ activity on Pandora’s Artist Marketing Platform. (I found that Michele knows these numbers well. In the week leading up to Christmas, Michele’s daily spins reached 1.4 million and peaked at 1.9 million on Christmas day. Michele’s seasonal bump sent her daily spin count from a steady 400–500,000 before Halloween to over 1 million by November 27th. Spins of holiday music jump after Halloween and rise through Christmas day. In any case, she plays piano, her songs are relaxing, and listeners love her music. In terms of genomic traits, Michele performs new age songs that are marked by melody, focused on the arrangement, and multi-sectional. Michele, a truly independent artist who owns a recording studio, is one of the top artists on Pandora’s New Age Instrumental and New Age Solo Piano channels - although she insists pianists hate the term new age pianist and prefers to call her recordings musical storytelling.
Take Michele McLaughlin, a solo pianist whose catalog includes three Christmas albums and 13 studio albums. Christmas is also a time for lesser-known artists to shine.
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